How Buffered ETFs Protect Downside & Capture Upside

In this episode, George Mayfield and Autumn Bennett explain buffered (defined‑outcome) ETFs: how they use options to offer a preset downside buffer and a capped upside for a defined period, how series and laddering work, and which investors may benefit.

They review major providers, typical buffer/cap tradeoffs, liquidity advantages over structured products, and a bonus tip: buying during elevated volatility can improve potential upside while maintaining protection.